Student Project · 10-hour design sprint

Wayfarer | Travel App Concept

A travel app concept taken from sketchbook to branded, high-fidelity design in a ten-hour design sprint.


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Role
UI/UX Designer
Scope
Product Design, Branding, Design Systems

The problem

What needed solving

The challenge: take a travel app from a blank canvas to a polished, branded concept in just ten hours. With no time for lengthy research phases, every step — from sketching to visual identity to screens — had to be fast, decisive, and coherent.

The outcome

What shipped

The sprint produced a complete concept package: screen designs, a branded style guide covering color, type, and logo usage, and a clear visual direction — all designed and documented within the ten-hour window.


Hand-drawn sketches exploring Wayfarer screen layouts
Pen-and-paper explorations came first — several layout directions before committing to one.
Moodboard of travel photography for Wayfarer
Travel photography set the visual tone for the brand and the app's imagery.

Process

So what happened?

01

Sketch

I started with pen and paper, working through layout ideas and core screens before touching any digital tools. Sketching first let me explore several directions quickly and commit to a structure before the clock became a factor.

02

Define

I gathered a moodboard of travel photography — mountains, coastlines, cityscapes — to set the tone, then defined the brand: a wordmark, a color palette built on soft blues with a warm accent, typography, and logo variations. This became the style guide that kept every later decision consistent.

03

Design

With the system in place, I designed the app's screens and components, applying the palette, type scale, and photo direction established in the style guide. Working from a defined system meant the high-fidelity designs came together quickly without sacrificing cohesion.

Wayfarer style guide with wordmark, color palette, typography, and photo direction
The style guide: wordmark, color palette, typography, and photo direction in one place.
Overview of the Wayfarer Figma board
The full ten-hour sprint on one board — sketches, moodboard, style guide, and screens.

Contact

Want to see more?

I am based in the NYC Metropolitan area and am open to full-time roles with immediately availability!

minahchong.design@gmail.com