Case study · Student project

Guber | Ridesharing App Concept

A ridesharing concept designed around the distinct needs of students, drivers, and ride coordinators.


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Role
UI/UX Designer
Scope
Product Design, User Flows, Design Systems

The problem

What needed solving

One of my campus clubs often offered rides to the meeting sites. However, coordinated rides involved more than just matching one passenger with one driver. Students needed a clear way to request and follow a ride.

The outcome

What shipped

The project resulted in a mobile prototype covering the student experience supported by a reusable and scalable interface system. Together, the flow and style guide established a foundation for testing and further iteration.


Guber design board showing mobility references, student and driver user flows, and interface explorations
Early visual research, possible role-based flows, and interface explorations for Guber's concept.

Process

So what happened?

01

Map

The experience was separated into three connected journeys: student, driver, and coordinator. Mapping each path made it easier to identify where information needed to pass between roles and where each person needed a focused view of the ride.

02

Explore

I gathered references from mobility products and interface systems, then explored how maps, status updates, requests, and trip details could work together in a mobile experience. The visual research helped establish a clear, energetic direction for the product.

03

Systemize

I then established the color palettes, button states, controls, typography, icons, and interface patterns in a dedicated style guide. This created a shared visual language that could stay consistent as each role-specific flow expanded.

Overview of the Guber Figma board with user journeys and a documented interface system
The complete Guber board brings the connected journeys and visual system together.
Guber mobile interface screens alongside visual system references
Interface screens and system references used to keep the concept cohesive.

Contact

Want to see more?

I am based in the NYC Metropolitan area and am open to full-time roles with immediately availability!

minahchong.design@gmail.com